For · brands

The number your
CFO will sign off on.

Small brand running your first programme, or a mid-market VP with a CFO breathing down your neck — this is the same platform. Causal proof, CFO-readable, self-serve from £99.

STARTS: £99 / mo (Starter)
MID-MARKET: £5,999 / mo (Professional)
ENTER AT: Plan (small) / Prove (mid)
CARD: Not required

01 · The problem

“The board asked whether it worked.
I showed an EMV slide. It didn't go well.”

Your agencies can report on reach. Your platform of choice can report on engagement. Neither answers the question the CFO actually asks: did this channel earn its allocation? Justify is the only platform that does — causally, not correlationally.

02 · What changes

Cover the workflow.
Prove the lift.

Plan
Find creators by measured lift, not follower countUncover, Campaign Wizard, Risk Reports.
Execute
Ship the campaign without chasing anyoneCanvas, Dashboard, 0% Creator Payments.
Prove
Brand Lift on a real audience panel, not EMVCint 360M panellists · exposed-vs-control · p-values · CIs.

03 · The three objections

What you're about to ask.

“We tried measurement tools before”
This is causal inference, not EMVDoubly-robust X-learner. Five-estimator pipeline. Tom the CFO can punch holes in EMV. He cannot punch holes in this.
“My agencies already report”
Your agencies report reachJustify reports incremental revenue. Different conversations with your board.
“I can't justify another subscription”
Starter is £99/mo — less than one bad influencer campaignProfessional at £5,999/mo replaces the £30K legacy brand-lift study. Pays for itself 7× on one saved quarter of misallocated spend.

04 · Your tier

Starter or Professional.

Small brands start at £99/mo. Mid-market brands upgrade to £5,999/mo when CFO-grade brand lift becomes the quarterly conversation. Same platform. Same methodology. Different volume.

The number yourCFO will sign off on.

“The board asked whether it worked.I showed an EMV slide. It didn't go well.”

Cover the workflow.Prove the lift.

What you're about to ask.

Starter or Professional.

Bring the CFOa real number.

The number your
CFO will sign off on.

“The board asked whether it worked.
I showed an EMV slide. It didn't go well.”

Cover the workflow.
Prove the lift.

Bring the CFO
a real number.