Pricing · four tiers · month-to-month

Simple enough.
Serious when it needs to be.

Four tiers. Same methodology in every one. No measurement paywall, no "talk to sales" wall for mid-market. Pricing is public. See it below.

TIERS: 4
STARTING: £99 / mo
ENTERPRISE: £10,999 / mo
CANCEL: Any time

01 · Plans

Priced for where you are.

Same platform, same methodology, same receipts. The tier just sets how much measurement you get out of the box.

Starter

£99/ mo

For small brands starting their first influencer programme. Up to 5 live campaigns.

✓ Up to 5 campaigns
✓ Core creator index
✓ 1 lift study / quarter
✓ Email support

Put a number
on the number.

Most "ROI calculators" are sliders that only go up. This one's calibrated against 842 measured lift studies — so the answer changes honestly when your inputs do.

Your setup

Annual influencer spend

£1.20M

£100K ─── £20M

Avg. order value

£62

AOV drives incremental revenue

Contribution margin

58%

Product + fulfillment cost removed

Agency fee, today

18%

Of working media · billed monthly

SampleN ≈ 180 campaigns

Benchmark842 studies · 2023-26

Updated12 APR 2026

12-month incremental contribution · vs. status-quo

+£1.42M net

95% CI [0.91, 1.93] · based on 180 comparable campaigns

● Strong case · 4.2× payback

Status quo · Today

Annual working media£1.20M

Agency fee (18%)£216K

Measurement gap (lost signal)−£580K

Influencer take-rate drag−£126K

Effective contribution£0.68M

With Justify

Working media (re-allocated)£1.20M

Justify licence£120K

Incremental lift (calibrated)+£1.88M

Creator commission recovered+£126K

Effective contribution£2.10M

Monthly contribution · first 12 months

Status quo Justify

Assumptions

Median measured lift: +11.4 pp
Lift → conversion: 0.22×
Payback period: 4.1 months
Payback multiple: 4.2×
Measurement gap saved: 31% of spend
Commission recovered: 10.5% avg.
Lift p-value: p < 0.01 default
Calibrated against: 842 studies

Book a validated audit →

Output is a planning estimate, not a guarantee. Your actual mileage will vary with category, geography & creative. A bespoke pre-flight study is included with every enterprise plan.

03 · What every tier includes

No measurement paywall.

Every plan includes the core methodology — causal lift, CI, p-values, CFO memo. The tiers gate volume and hand-holding, never truth.

Method
Exposed-vs-control, pre-registeredEvery lift study on every tier uses the same method. Your £99 receipt is as defensible as the £11K one.
Data
Your panels, your IDsNo locked customer data. Exportable CSV at any time. Bring your own measurement panel if you have one.
Support
Humans, not botsEvery paid plan gets a real analyst on email within 4 business hours. No AI tier-1 runaround.
Security
SOC 2 Type II baselineEvery tier. Not locked behind Enterprise. Because InfoSec does not care that you are small.

04 · FAQ

What people actually ask.

Q
Do you charge creators a commission?No. We charge brands a SaaS fee. Creators keep 100% of what you pay them. Paid weekly.
Q
Can I bring my own panel?Yes. If you already have a measurement panel contract, we will plug into it and just provide the method.
Q
Extra lift studies outside the tier?Studies are included in your tier. If you need an extra one, it is £8,000 for a single-market read, £22,000 for EU5.
Q
Can I cancel any time?Starter and Essential are month-to-month. Professional and Advanced are annual. No surprise auto-renews.