01 · The doubt
Did anyone actually remember it?
So the study begins by writing the questions down.
02 · The set
Real questions put to real people
The last two ask how likely, not just yes or no.
03 · The lock
The padlock clicks shut
The plan locks before any answers arrive.
04 · The split
The crowd splits in two
One side will see the creator’s post, the other will not.
05 · The ask
Both sides get the same question
The wording does not change just because the feed did.
06 · The filter
A line goes in under each side
Answers have to get past it before they count.
07 · The answer
One taps yes, one taps no
Every answer is a person, and every person joins a pile.
08 · The count
Two piles, one clearly taller
The ones that failed the filter are thrown out on the way.
09 · The gap
The gap between them is the lift
That is what the whole study was built to find.
10 · The meaning
8 more in every 100 remembered it
It is the same number, counted in people.
11 · The report
Everything ends up in one report
The questions, the two groups and the result, ready to hand over.