01 · The start
A campaign begins as a draft
Five steps to fill in, and you can leave it half done.
02 · The answers
You fill it in one step at a time
Each step saves as you go, so it does not have to be done in one sitting.
03 · The check
The last step is where you submit it
One last read of the whole brief, then it goes in.
04 · The switch
Once it is in, the brief becomes the workspace
The same record now holds the work, not just the plan.
05 · The work
The work happens where the brief already is
Messages go out and work comes back on the same record.
06 · The dates
Dates stop living in one person’s head
The calendar sits with the campaign, so the team can see what is due.
07 · The record
The last job is not writing it all up
The record you worked in is the one you share.